A note from our founder:

I was seven years old when a print ad changed my life.

Sitting by the window in my parents' living room, flipping through my father's copy of TIME, when I came across a Patek Philippe ad that read:

I didn't know what a Patek Philippe was. I didn't even know what an advertisement really was.

I just knew that something had happened.

And I've been chasing that feeling ever since.

Since then, I've helped grow protein shakes and mattresses, press-on nails with a cult following nobody could explain, Cuban pastries, kombucha, supplements and powders (never Herbalife), kid's headphones that went viral and almost broke YouTube's algo, a bedding line whose best customers have been buying for eleven years—and a few brands I'd much rather share over a few drinks, but not on this page.

Fine products, every one of them. But that's not why they grew.

They grew because we went looking for the people nobody else had thought to look for.

All of that brought me to DAS.

We're a customer intelligence agency — part strategists, part engineers, part copy slingers, part creatives — and we dig into your data before we touch anything else.

We work closely with mid-market brands to find the customers who were never going to leave. Then we build everything around them. And then, we find more of them.

Because you never truly own your audience. You merely look after them for the next generation of the brand.

To the thrill of the chase,

Amlan Das

Founder & Editor-in-Chief